Bobby — The Chess Typeface

Every game that matters has a visual language. For years, chess didn’t. That’s why we commissioned designer Sasha Koltsov to create a typeface exclusively for World Chess — sharp, modern, and unapologetically bold.

It isn’t just lettering. The typeface comes with its own set of chess-inspired emojis — a visual shorthand for the game’s moods, victories, and inside jokes. Some of these we’ll share with the wider chess community, to use in posts, chats, and memes.

It’s more than a font. It’s part of how chess finally presents itself to the world: a design code strong enough to define the game, on posters, boards, broadcasts — and on TV.